How are Xiaohongshu PGY (蒲公英) creator prices for image notes and video notes reported?

On PGY (蒲公英), Xiaohongshu's official creator marketplace, a creator's price is not one number. Each creator sets a price for a sponsored image note and a separate price for a sponsored video note, and can switch either kind of order on or off. A video note usually costs more, but the gap varies a lot from creator to creator, and some creators only sell one of the two. When the two prices land in a spreadsheet as one "rate" column, the budget goes wrong. Here is how the two are reported.

The rates field

Both PGY creator search and PGY creator detail return rates, with up to two entries:

Field	Image note	Video note
type	image_note	video_note
name	图文笔记	视频笔记
price	list price, e.g. 9500	list price, e.g. 16000
currency	CNY	CNY
available	true open, false closed, null if PGY gives no state	same
settlement	null (PGY does not give one)	null

A kind of note the creator has not priced is left out of rates. If neither is priced, rates is null.

Planning figures around the price

• median_views is the median reads of the creator's recent everyday notes, and median_engagements the median likes, saves, comments and shares. Price divided by median reads, times 1,000, gives your own cost per thousand reads.
• With view=full, ext.cpm_image and ext.cpm_video hold PGY's own CPM estimates for each kind when PGY has one, and ext.sponsored_notes_30d counts the creator's sponsored notes in the last 30 days.
• engagement_rate is null for PGY creators: PGY shows medians, not a rate, and meta.unavailable says so.

Searching by price or by format

PGY search sorts by price with sort=lowest_rate or sort=highest_rate, using PGY's own price ordering. Its type=image or type=video filter picks creators who mostly post that kind of note; it does not pick a price. To budget for video notes only, filter to type=video and then read the video_note entry.

Task	Calls	Cost
20 creators with both prices	1	$0.04
10 pages, cheapest first	10	$0.40
Full PGY profile for 25 finalists	25	$1.00

Example

curl -G "https://api.okdata.online/v1/xiaohongshu/pgy/creators/search" \
  -H "Authorization: Bearer $OKDATA_API_KEY" \
  --data-urlencode 'query=护肤' \
  --data-urlencode 'type=video' \
  --data-urlencode 'followers_min=50000' \
  --data-urlencode 'followers_max=300000' \
  --data-urlencode 'sort=lowest_rate' \
  --data-urlencode 'fields=id,name,followers,median_views,rates'

Limits

• List prices. What you pay is settled inside PGY when you place the order, together with any platform fees or package deals.
• No audience profile. Fan demographics and past sponsored notes stay in the PGY console.
• The creator ID is the creator's 24-character Xiaohongshu user ID, so it joins straight onto profile and note data.
• More on the PGY endpoints in PGY creator data API; the Douyin counterpart in Xingtu rate card prices.