# How are Xiaohongshu PGY (蒲公英) creator prices for image notes and video notes reported?

> PGY creators list one price for an image note and one for a video note, in yuan, each open or closed. How the API returns them, what null means, and how to compare them with median reads.

Canonical page: https://okdata.online/answers/pgy-creator-price-image-video/

**Short answer: **Each PGY creator sets two list prices in yuan, one for a sponsored image note (图文笔记) and one for a video note (视频笔记), and marks each open or closed. okdata returns them in rates as image_note and video_note with price, currency and available, on every PGY search result ($0.04 a page) and on creator detail ($0.04).

On PGY (蒲公英), Xiaohongshu's official creator marketplace, a creator's price is not one number. Each creator sets a price for a sponsored image note and a separate price for a sponsored video note, and can switch either kind of order on or off. A video note usually costs more, but the gap varies a lot from creator to creator, and some creators only sell one of the two. When the two prices land in a spreadsheet as one "rate" column, the budget goes wrong. Here is how the two are reported.

## The rates field

Both [PGY creator search](/apis/xiaohongshu/pgy/creators/search/) and [PGY creator detail](/apis/xiaohongshu/pgy/creators/get/) return `rates`, with up to two entries:

| Field | Image note | Video note |
|---|---|---|
| `type` | `image_note` | `video_note` |
| `name` | `图文笔记` | `视频笔记` |
| `price` | list price, e.g. `9500` | list price, e.g. `16000` |
| `currency` | `CNY` | `CNY` |
| `available` | `true` open, `false` closed, `null` if PGY gives no state | same |
| `settlement` | `null` (PGY does not give one) | `null` |

A kind of note the creator has not priced is left out of `rates`. If neither is priced, `rates` is null.

## Planning figures around the price

- `median_views` is the median reads of the creator's recent everyday notes, and `median_engagements` the median likes, saves, comments and shares. Price divided by median reads, times 1,000, gives your own cost per thousand reads.
- With `view=full`, `ext.cpm_image` and `ext.cpm_video` hold PGY's own CPM estimates for each kind when PGY has one, and `ext.sponsored_notes_30d` counts the creator's sponsored notes in the last 30 days.
- `engagement_rate` is null for PGY creators: PGY shows medians, not a rate, and `meta.unavailable` says so.

## Searching by price or by format

PGY search sorts by price with `sort=lowest_rate` or `sort=highest_rate`, using PGY's own price ordering. Its `type=image` or `type=video` filter picks creators who mostly post that kind of note; it does not pick a price. To budget for video notes only, filter to `type=video` and then read the `video_note` entry.

| Task | Calls | Cost |
|---|---|---|
| 20 creators with both prices | 1 | $0.04 |
| 10 pages, cheapest first | 10 | $0.40 |
| Full PGY profile for 25 finalists | 25 | $1.00 |

## Example

```bash
curl -G "https://api.okdata.online/v1/xiaohongshu/pgy/creators/search" \
  -H "Authorization: Bearer $OKDATA_API_KEY" \
  --data-urlencode 'query=护肤' \
  --data-urlencode 'type=video' \
  --data-urlencode 'followers_min=50000' \
  --data-urlencode 'followers_max=300000' \
  --data-urlencode 'sort=lowest_rate' \
  --data-urlencode 'fields=id,name,followers,median_views,rates'
```

## Limits

- **List prices.** What you pay is settled inside PGY when you place the order, together with any platform fees or package deals.
- **No audience profile.** Fan demographics and past sponsored notes stay in the PGY console.
- The creator ID is the creator's 24-character Xiaohongshu user ID, so it joins straight onto profile and note data.
- More on the PGY endpoints in [PGY creator data API](/answers/xiaohongshu-pgy-creator-data-api/); the Douyin counterpart in [Xingtu rate card prices](/answers/xingtu-rate-card-prices/).

## Endpoints used

- [Xiaohongshu PGY creator detail](https://okdata.online/apis/xiaohongshu/pgy/creators/get/) `xiaohongshu.pgy.creators.get`: $0.04 per call
- [Xiaohongshu PGY creator search](https://okdata.online/apis/xiaohongshu/pgy/creators/search/) `xiaohongshu.pgy.creators.search`: $0.04 per call · about 20 creators per page

## More about Xiaohongshu (RedNote)

- [Xiaohongshu (RedNote) API](https://okdata.online/apis/xiaohongshu/)
- [Xiaohongshu API in Python: notes, profiles and comments (2026)](https://okdata.online/guides/xiaohongshu-api-python/)
- [How to export Xiaohongshu comments for a keyword](https://okdata.online/guides/xiaohongshu-note-comments/)
- [How to shortlist Xiaohongshu PGY creators by rate and reads](https://okdata.online/guides/xiaohongshu-pgy-creator-rates/)
- [How to search Xiaohongshu notes and export them to CSV](https://okdata.online/guides/xiaohongshu-search-export-notes/)
- [Can an AI agent shortlist Xiaohongshu or Douyin creators for a campaign?](https://okdata.online/answers/ai-agent-creator-shortlist/)
- [How do I find Xiaohongshu KOLs in a niche and get their follower counts?](https://okdata.online/answers/xiaohongshu-find-kol-creators/)
- [Is there an API for Xiaohongshu PGY (Pugongying) creator data and rates?](https://okdata.online/answers/xiaohongshu-pgy-creator-data-api/)
- [Douyin Xingtu or Xiaohongshu PGY: which creator data do I need?](https://okdata.online/answers/xingtu-vs-pgy-creator-data/)
- [How do I shortlist creators by follower range and price on Douyin and Xiaohongshu?](https://okdata.online/answers/creator-shortlist-followers-price/)
- [Scraping it yourself vs a per-call data API: cost, upkeep and risk](https://okdata.online/compare/scraping-vs-data-api/)
- [How to choose a social media data API (2026)](https://okdata.online/compare/social-media-data-apis/)
- [MCP servers for social media data: self-hosted vs hosted](https://okdata.online/compare/social-media-data-mcp-servers/)
- [Xiaohongshu data APIs: official, third-party or open-source (2026)](https://okdata.online/compare/xiaohongshu-data-apis/)

## Sources

- [小红书蒲公英: Xiaohongshu's official platform for creator and live-stream partnerships](https://pgy.xiaohongshu.com/) (read 2026-11-12)

Where people asked this (read 2026-11-12): 

- https://hashmeta.com/blog/xiaohongshu-influencer-pricing-complete-rate-card-guide-for-brands/
- https://chinafilminsider.com/how-chinese-influencers-calculate-their-fees

Updated 2026-11-12