Douyin Xingtu or Xiaohongshu PGY: which creator data do I need?

Both platforms run an official marketplace where brands find and book creators: Xingtu (巨量星图) for Douyin and PGY (蒲公英) for Xiaohongshu. They look alike from a distance, and briefs often ask for "the creator data" as if it were one thing. It is not. The creators are different people or, when someone is on both, two separate profiles with separate IDs and prices. What you buy is different: Douyin videos on one side, Xiaohongshu image or video notes on the other. And reach is measured differently. Choose the marketplace by where the campaign will run; use both only when the brief covers both platforms, and keep the numbers in separate columns.

Side by side

	Xingtu (Douyin)	PGY (Xiaohongshu)
What you buy	Integrated video (植入) and custom video (定制), plus other offerings	Image note (图文笔记) and video note (视频笔记)
Prices	rates in yuan; two on search, the full card from the rate card	rates in yuan, both on search and on creator detail
Reach	median_views: median plays over 30 days	median_views: median reads of everyday notes
Engagement	engagement_rate (30 days), median_engagements	median_engagements; engagement_rate is null
Planning extras (view=full)	Expected plays, projected CPM per video type, completion rate, followers gained in 30 days	Likes and saves total, PGY's CPM estimates, sponsored notes in 30 days, reply rate to invitations
Search filters	Followers, minimum engagement rate, gender; match on content or name	Followers, mostly-image or mostly-video creators; sort by followers, engagement, reads or price
Creator ID	Xingtu's own number; account_id is the Douyin numeric uid	The Xiaohongshu user ID itself

How the IDs connect to content data

A PGY creator ID is the same 24-character user ID that Xiaohongshu account notes takes, so reading a PGY creator's recent notes is one more call. Xingtu is less direct. Its creator ID only works on Xingtu endpoints, and account_id is the Douyin numeric uid, while the Douyin account endpoints take the sec_uid. To read a Xingtu creator's videos, start from one of their video links or their profile link; how to get a sec_uid covers it.

What a two-platform shortlist costs

Step	Calls	Cost
3 Xingtu search pages	3	$0.012
3 PGY search pages	3	$0.12
10 Xingtu rate cards	10	$0.40
10 PGY creator details	10	$0.40
Total	26	$0.932

Example: the same brief on both

import os, requests

API, H = "https://api.okdata.online", {"Authorization": f"Bearer {os.environ['OKDATA_API_KEY']}"}
band = {"query": "户外", "followers_min": 100000, "followers_max": 500000}

def get(path, **params):
    return requests.get(API + path, headers=H, params=params, timeout=60).json()["data"]["items"]

for c in get("/v1/douyin/xingtu/creators/search", **band):
    print("douyin", c["name"], c["followers"], c["median_views"], [(r["type"], r["price"]) for r in c["rates"] or []])
for c in get("/v1/xiaohongshu/pgy/creators/search", **band):
    print("xhs", c["name"], c["followers"], c["median_views"], [(r["type"], r["price"]) for r in c["rates"] or []])

Do not rank the two lists against each other on median_views: plays of a Douyin video and reads of a Xiaohongshu note are different measures.

Limits

• Both marketplaces show list prices. What you pay is settled inside Xingtu or PGY when you place the order.
• Audience profiles and past brand orders stay in each console.
• Creators who never joined a marketplace are not in it. For them, search content and look up the authors; see finding Xiaohongshu KOLs. Field by field: Xingtu rate card prices and PGY image and video note prices.