PgyCreatorCosts object

What working with a PGY creator is estimated to cost per impression, interaction, read and shop visit, with medians, standing among peers and responsiveness. The same fields on every platform. A field a platform does not show is null, and meta.unavailable names it with the reason.

Field	Type	From view	Description
`creator_id`	string	compact	PGY creator ID.
`date`	string \| null	compact	The day the figures are of: a calendar day in China time (UTC+8), written as 00:00 UTC of that date.
`currency`	string \| null	compact	Currency of the costs (ISO 4217).
`image_cpm`	number \| null	compact	Estimated CPM (cost of a thousand impressions) of a image note, in yuan; null where PGY has no estimate.
`image_cpm_percentile`	number \| null	standard	Share of comparable creators whose image note CPM (cost of a thousand impressions) is higher, 0 to 1.
`video_cpm`	number \| null	compact	Estimated CPM (cost of a thousand impressions) of a video note, in yuan; null where PGY has no estimate.
`video_cpm_percentile`	number \| null	standard	Share of comparable creators whose video note CPM (cost of a thousand impressions) is higher, 0 to 1.
`image_cpe`	number \| null	compact	Estimated cost per interaction of a image note, in yuan; null where PGY has no estimate.
`image_cpe_percentile`	number \| null	standard	Share of comparable creators whose image note cost per interaction is higher, 0 to 1.
`video_cpe`	number \| null	compact	Estimated cost per interaction of a video note, in yuan; null where PGY has no estimate.
`video_cpe_percentile`	number \| null	standard	Share of comparable creators whose video note cost per interaction is higher, 0 to 1.
`image_read_cost`	number \| null	compact	Estimated cost per read of a image note, in yuan; null where PGY has no estimate.
`image_read_cost_percentile`	number \| null	standard	Share of comparable creators whose image note cost per read is higher, 0 to 1.
`video_read_cost`	number \| null	compact	Estimated cost per read of a video note, in yuan; null where PGY has no estimate.
`video_read_cost_percentile`	number \| null	standard	Share of comparable creators whose video note cost per read is higher, 0 to 1.
`image_shop_visit_cost`	number \| null	compact	Estimated cost per shop visitor of a image note, in yuan; null where PGY has no estimate.
`image_shop_visit_cost_percentile`	number \| null	standard	Share of comparable creators whose image note cost per shop visitor is higher, 0 to 1.
`video_shop_visit_cost`	number \| null	compact	Estimated cost per shop visitor of a video note, in yuan; null where PGY has no estimate.
`video_shop_visit_cost_percentile`	number \| null	standard	Share of comparable creators whose video note cost per shop visitor is higher, 0 to 1.
`median_impressions`	integer \| null	compact	Median impressions of a note.
`median_impressions_percentile`	number \| null	standard	Share of comparable creators this one beats on median impressions, 0 to 1.
`median_reads`	integer \| null	compact	Median reads of a note.
`median_reads_percentile`	number \| null	standard	Share of comparable creators this one beats on median reads, 0 to 1.
`median_engagements`	integer \| null	compact	Median interactions of a note.
`median_engagements_percentile`	number \| null	standard	Share of comparable creators this one beats on median interactions, 0 to 1.
`median_shop_visits`	integer \| null	compact	Median shop visitors a note brings.
`median_shop_visits_percentile`	number \| null	standard	Share of comparable creators this one beats on median shop visitors, 0 to 1.
`follower_growth`	number \| null	standard	Follower growth over the last 30 days: 0.037 is 3.7% more; negative when followers were lost.
`follower_growth_percentile`	number \| null	standard	Share of comparable creators this one beats on follower growth, 0 to 1.
`invite_reply_rate`	number \| null	standard	Share of collaboration invitations answered within 48 hours, 0 to 1.
`easy_to_reach`	boolean \| null	standard	Whether PGY marks the creator as easy to reach (好联系).
`active_days_7d`	integer \| null	standard	Days active in the last 7.
`is_active`	boolean \| null	standard	Whether PGY marks the creator as active (活跃).
`notes_30d`	integer \| null	standard	Notes published in the last 30 days, everyday and sponsored alike.
`highlight`	string \| null	standard	The strength PGY credits the creator with, in its words; null when none.
`highlight_reason`	string \| null	standard	PGY's reason for that strength, in its words.
`content_mix`	CategoryShare[] \| null	standard	Share of the creator's notes per content category, largest first.
`industries`	string[] \| null	standard	Industries the creator has worked with, in the platform's words.
`ext`	object	full	Platform-specific extras. Only returned with view=full. · only with view=full

CategoryShare

Field	Type	Description
`category`	string	The content category, in the platform's words.
`share`	number \| null	The category's share of the creator's notes, 0 to 1.

Example · xiaohongshu

{
  "creator_id": null,
  "date": null,
  "currency": null,
  "image_cpm": null,
  "image_cpm_percentile": null,
  "video_cpm": null,
  "video_cpm_percentile": null,
  "image_cpe": null,
  "image_cpe_percentile": null,
  "video_cpe": null,
  "video_cpe_percentile": null,
  "image_read_cost": null,
  "image_read_cost_percentile": null,
  "video_read_cost": null,
  "video_read_cost_percentile": null,
  "image_shop_visit_cost": null,
  "image_shop_visit_cost_percentile": null,
  "video_shop_visit_cost": null,
  "video_shop_visit_cost_percentile": null,
  "median_impressions": null,
  "median_impressions_percentile": null,
  "median_reads": null,
  "median_reads_percentile": null,
  "median_engagements": null,
  "median_engagements_percentile": null,
  "median_shop_visits": null,
  "median_shop_visits_percentile": null,
  "follower_growth": null,
  "follower_growth_percentile": null,
  "invite_reply_rate": null,
  "easy_to_reach": null,
  "active_days_7d": null,
  "is_active": null,
  "notes_30d": null,
  "highlight": null,
  "highlight_reason": null,
  "content_mix": [
    {
      "category": null,
      "share": null
    }
  ],
  "industries": null
}

Endpoints that return a PgyCreatorCosts

Xiaohongshu PGY creator costs and summaryxiaohongshu.pgy.creators.costs.metricsPgyCreatorCosts$0.04/call

CategoryShare

Endpoints that return a PgyCreatorCosts

Connect once, then just ask.